• Sandra Marie

When does my business need marketing?

The answer to that question is "all the time".

Many small business owners treat marketing like something that can be turned on and off or as an expense not an investment. Effective small business marketing is not an activity to be done only when things get quiet, but is a process that should be constantly and consistently happening in your business, making your business more visible to those looking for your products and services. Marketing takes time to take effect and when you shut something down, it is really hard to kick it back up. An investment in marketing your business can be small but the payoff can be substantial.

Why does my website need to be mobile responsive?

As more people are visiting websites from their smartphones and tablets than web browsers, it is also important that your website be able to support a broad range of devices. In the latest Google algorithm, websites that do not support a mobile experience may lose rank in the Google search engine results.